When a national newspaper name-drops your company, you don’t quietly nod and move on — you use it as proof of what the market’s already telling you: serious homeowners are done with mediocre wine storage.
In a recent Globe and Mail feature on a Toronto homeowner’s ambitious kitchen renovation, the article highlights a growing trend among design-driven, wine-savvy homeowners: integrating a real wine cellar into the home, not a glorified beverage fridge disguised as one. And yes — Rosehill Wine Cellars is cited as the go-to source for proper cellar design and construction.
Let’s break down what this coverage reinforces — and what it means for anyone even thinking about building a wine cellar.
Homeowners Are Finally Treating Wine Storage Like a Serious Investment
The homeowner in the article didn’t just want a pretty kitchen. He extended his renovation into the basement specifically to create a customized space to store his collection properly — controlled climate, thoughtful layout, intentional materials. Translation: he didn’t want his wine cooking in a cabinet above the dishwasher.
This is exactly the shift we’ve been seeing for years. People are waking up to the fact that:
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Good wine deserves proper aging conditions
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A cellar adds real value to a home
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And the experience of collecting wine gets a major upgrade with a well-designed space
The Globe and Mail piece just put that trend on center stage.
Rosehill Was Highlighted for One Reason: Expertise
The article mentions Rosehill Wine Cellars as a trusted provider in the space — because that’s what we are. For more than three decades, we’ve been building custom cellars that actually protect wine, not just display it.
It’s easy to get distracted by Pinterest-friendly “wine walls” with glass, LEDs, and zero insulation. They look nice for a month before your Barolos start aging like they spent the summer in a car trunk. Homeowners who understand the difference choose proper cellar construction — and that’s where the Globe and Mail article gives a nod to specialists like us.
Why This Feature Matters for Future Clients
If you're considering a project of your own, here’s the blunt truth this article confirms:
1. Wine storage should never be an afterthought.
Tacking a wine fridge onto a reno is not the same as planning a cellar. The homeowner in the article extended his renovation for a reason: the cellar was worth doing right.
2. A well-built cellar isn’t cheap — because cutting corners costs more.
Anyone can sell you a rack. Very few can engineer a humidity-controlled, properly insulated cellar that won’t ruin thousands of dollars’ worth of wine.
3. Partnering with pros protects your collection AND your resale value.
A custom cellar, done correctly, becomes a long-term asset. The Globe feature is a perfect example of how seriously buyers and homeowners now take these spaces.
Thinking About Your Own Cellar? Learn From This Story
The article’s homeowner didn’t build a cellar “one day.” He aligned it with a renovation and got it right. If you’re even remotely considering creating a dedicated space for your wine, planning early is the smartest move you can make.
Whether it’s a basement build-out like the one featured in the Globe and Mail, a climate-controlled display wall, or a full walk-in cellar, Rosehill brings the expertise that got us mentioned in Canada’s national paper.
Want to talk about what’s possible in your home?
We’re ready when you are.
(photography courtesy of The Globe and Mail. Article: https://www.theglobeandmail.com/life/style/style-magazine/article-wine-importer-lucas-labelle-extended-his-kitchen-reno-to-include-a/ )
